Quid Raises $39M More To Visualize Complex Ideas

Quid just announced that it has raised $39 million Series D.

Quid describes itself as “the artificial intelligence company that accelerates research and insights to address the world’s most complex issues.” More specifically it points to its ability to process millions of documents and create a visual map of the results — for example helping a business visualize the online response to a product launch.

The company, by the way, was once the owner of what we called the most pretentious startup website ever — by now, though the typeface descriptions have now been replaced with a marketing pitch for the technology, and quotes from customers like Hyundai, Microsoft, and the Boston Consulting Group.

When we wrote about the company back in 2010, it was focused on tracking emerging technologies, but it seems to have broadened its scope since then. Quid now says it has signed up 80 clients since launching the current platform at the beginning of last year.

The new funding was led by Liberty Interactive Corporation, with participation from ARTIS Ventures, Buchanan Investments, Subtraction Capital, Tiger Partners, Thomas H. Lee Limited Family Partnership II, Quid board member Michael Patsalos-Fox and Quid chairman Charles Lho.